I had the pleasure of sitting next to an author at Staples on #IWD2017 and we spent some time talking about what goes into publishing a book, because I've got a cookbook going in the back of my mind. It's going to take some time and dedication. I think there's a pretty steep learning curve, too. But I'm excited to take that step down the road.
These pictured cookbooks are two of my favourites, most loved, and well-used out of all my books. But to tell you the truth, I have only used a few recipes out of each of them. Most of the recipes don't suit my family- in either taste or preparation- or I just can't be bothered to try a new recipe when we have the ones we love already, or when recipe development is such a large part of the food my family eats.
Recipe Development is the kind of work that cookbook authors put into publishing their cookbooks. It's taking raw ingredients in their basic form and creating a dish around them. It's deciding to put together certain foods with certain spices or herbs and cooking them a certain way. It's testing the recipe, altering or changing it, and testing again. It's writing everything you did from start to finish, then reading and rereading to make sure you didn't skip any steps, that people can recreate your recipe even if they've never done it before. It's starting from scratch.
I met with someone last week who was a little shocked at the price I currently charge for personalized recipe development. But I stand by my pricing- if anything, I think I still undercharge. When my clients fill out their survey, I take their likes, dislikes, nutritional needs, medication profile, the kind of time they have to work with, how likely they are to try new foods, and so on into consideration. Each recipe I develop for them starts with those basic questions. I purchase the food, come up with an idea, mix random spices or herbs together with ingredients I think will pair well, and cook them in a way they are able to recreate in their home on their schedule.
Purchasing custom-tailored recipes from me is sort of like buying a cookbook full of your favourite foods. You may not know if you like the recipes yet, but there's a better chance you will like them much more than a random cookbook purchase- because it's built specifically for you.
For a list of all my services beyond nutritional coaching, look here.
All the best today, friends. I will you a wonderful first day of spring!